Due to the pandemic, traditional marketing tactics have changed. To reach customers where they are, quality content is key. More than half of marketers are increasing their social media and thought leadership efforts. To ensure all content has a cohesive voice, content marketing guidelines should be created.
Content marketing guidelines should include topics such as tone, audience, style, SEO, headline, key takeaway or deck, citing statistics, copy body, call to action and internal approval process. The guidelines should be adapted over time as marketing trends change.
Creating quality content is essential to reach customers in today's pandemic world. Content marketing guidelines are a helpful tool to ensure all content is unified and cohesive, and should be adapted as needed.
10 Must-Haves for Your Content Marketing Guidelines
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