Why B2B Apps Need App Store Optimization Now More Than Ever

When the business world—and, more recently, the world at large—goes through changes, companies that adapt will outlast the competition. App store optimization (ASO) has become more important than ever for B2B companies, which must optimize for business clients. Companies that use ASO to improve their app's search rank are more likely to gain new users.

The most important factor in determining what searches your app appears in is keywords. Consider for which terms you want your app to appear in searches and have high relevance to the B2B audience. Competitor analysis is also crucial for developing a proper ASO strategy. Structure the metadata to target relevant terms and phrases and optimize the creative elements to establish relevance.

Paid campaigns, such as Apple Search Ads, can further improve your reach and generate clicks. Target specific searches relevant to your vertical and demographic to give your app a boost and make it stand out against competitors. With the right strategies, B2B app owners can ensure their app is reaching the business audience it needs to reach.