Four Ways to Make Your Pitch Stand Out on LinkedIn

LinkedIn has been an invaluable tool for professionals to connect with colleagues, network, and recruit for over a decade, with 63 million decision-makers using the platform. However, many sales pitches are sent disingenuously, without taking the time to craft a unique, value-filled message to make a genuine impression. To rise above this and make a more personal connection, four recommendations are shared.

Firstly, offer the decision-maker something of value, such as advice on their website or conversion metrics. Secondly, share relevant industry content that boosts credibility. Thirdly, make yourself visible by commenting on prospect companies' output. Lastly, personalize communication by referencing the decision-maker's interests and experiences.

By taking the time to make a genuine impression, salespeople on LinkedIn can stand out from the crowd and better position themselves to make a successful sale.