Six Tips for Moving From B2B Marketer to Solutions Architect (And Why You Should)

2020 has changed the world of marketing, increasing the expectations of the millions of professionals in the field. B2B marketers must take on a new consultative role to manage the entire sales and marketing ecosystem to match customer expectations. Here are six ways to embrace this role and get ahead of trends.

Erase lanes whenever possible, and see business interactions as a part of one long and complex story. Recast yourself as a steward of trust, offering customers something that makes their job easier in return for their data or attention. Build a powerful partner bench to get the best technology and expertise, and focus on unlocking the potential of data. Stay up to date on regulatory activity and remain nimble.

By evolving to meet greater expectations and help companies solve new problems, marketers can become even more valuable business partners. Solutions architect is a great title to have in the ever-changing world of marketing.