Seven Things Ruining Your B2B Marketing Budget—And How to Fix Them

B2B buying cycles are getting more complex and businesses need to learn the common pitfalls to safeguard their marketing budget. This article outlines seven steps to avoid those common mistakes and maximize their opportunities.

Firstly, targeting only the highest-level executives is a mistake. Including non-C-suite decision-makers in the marketing strategy gives a broader and more targeted reach. Secondly, ignoring the millennial audience is another pitfall. They now make up 46% of all B2B buyers, so allocate a portion of the budget to research their content and media channels. Lastly, focusing solely on generating new leads without doing A/B tests and measuring the results can be a costly mistake. A/B tests provide data to improve the efficacy of campaigns, and results analysis helps to make the most out of the budget.