Market research is a crucial step in product or business development, as it helps you identify whether your idea is viable and if there is a demand for it. To avoid failure, market research should include competitor research for product development, pricing options, marketing, and building a relationship with your target audience. Here is a list of 10 tools that can help you with market research.
First, Awario is a social listening tool that monitors social media networks, news, blogs, forums, and the Web for mentions of a given keyword. It’s a big help when you’re trying to understand more about the market and your competition. Additionally, Pew Research Center has free downloadable research papers that offer demographic and psychographic data to understand the lives and personalities of your target audience. Claritas and MakeMyPersona are also helpful tools for collecting further data and creating a buyer persona.
Finally, Temper is an add-on that creates one-question survey popups on your website, SimilarWeb helps explore competitors’ ad strategies, SEO SpyGlass is a tool for backlink analysis, BuzzSumo reveals popular content in your industry, and BuiltWith discovers the technology behind websites. All the tools provide great help in market research, but it’s important to prioritize and plan which ones to use.
10 of the Best Tools for Market Research
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