It's Time for Chief Market Officers to Play Offense

The role of the CMO has been under attack in recent years, with many companies eliminating the position altogether. To combat this, CMOs must transform into Chief Market Officers and focus on developing strategy, gleaning customer insights, designing their companies' category, and mastering company culture. With this shift, CMOs can demonstrate their value and become major growth drivers.

Developing a strategy, such as a multi-year plan with objectives and key results, is the first step in providing value. To understand the market, CMOs must unpack the Dark Funnel and master their total addressable market and ideal customer profile. To establish their companies' positioning in their space, CMOs must create a category blueprint. Finally, great company culture creates a community of driven employees, partners, and customers and CMOs should be the culture champions by building their First Team, celebrating sales wins, communicating transparently, and living their values.

By making the shift to Chief Market Officers, CMOs can understand their markets, create a plan, and demonstrate their leadership qualities. This transformation will help CMOs prove their worth to their companies and become major growth drivers.