
B2B Marketing Automation in 2025: Budget, Goal, and Focus Area Trends
Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.
The onset of stay-at-home orders in March 2020 forced companies to rely on existing digital tools, such as email and group chat apps, to enable employees to work remotely. However, these tools do not support complex collaboration and fail to provide visibility and context for conversations and tasks. As remote work continues to increase, organizations must look for new ways to use their old tools to support complex collaboration.
A hybrid model brings together email, IM, and an intranet to create a central destination with easy-to-use tools. Creating customizable department or team zones within the intranet provides employees with quick access to relevant information and conversations. This eliminates data silos and improves knowledge management, transparency and productivity.
Software solutions enable companies to harness next-generation intranet technology to create a powerful destination for collaboration, without taking away employees' existing tools and apps. By strategically using existing tools and implementing new solutions, organizations can strengthen collaboration and communication in a dispersed workforce.
A New Way of Working Remotely: Email and IM Aren't Enough
Don't worry ... it's FREE!
Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.
Learn how DAM and PIM systems support a strong product content strategy by streamlining collaboration, accelerating workflows, and enhancing consistency. Read more.
Learn how business automation enhances B2B marketing and sales by improving efficiency, personalization, and lead generation. Read more.
Some 99% of businesses plan to make some changes to their martech stack in the next 12 months, according to recent research.
Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips for long-term success. Read more.
Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.