Three Ways to Integrate Print and Digital Marketing

Print and digital marketing efforts can be combined to create greater impact. Three effective strategies to integrate print and digital include creating augmented reality experiences with print, driving digital engagement through print and vice-versa, and integrating physical and virtual interactions with a brand.

Augmented reality (AR) can be used to bring print messaging to life and create memorable touchpoints for customers. Companies such as IKEA have used AR technology to allow people to “try out” furniture in their home. Data from Vertebrae indicates that AR engagement has increased 20% since the beginning of 2020 and conversion rates are 90% higher when people engage with AR.

Direct mail is known for high conversion rates and when paired with digital ads, conversion rates are 28% higher. Brands can encourage customers to connect with them online and interact directly with creative print campaigns. QR codes are another way to integrate the in-store print and digital shopping experiences. Successful integrated marketing campaigns capitalize on the best qualities of each marketing channel to achieve the highest engagement rate.