2020 has been a difficult year for businesses, leading many to turn to YouTube as a valuable and dynamic marketing channel. Video content is great for user engagement and can feature guides, tutorials, and commercials. To optimize your YouTube content, there are several tools to use for keyword and topic research, channel audits, and competition research.
For keyword research, free tools such as YouTube Autocomplete and Google Keyword Planner can be used, or for larger-volume campaigns Rank Tracker is a good fit. Additionally, Keywordtool.io, Kparser, and Keywords Everywhere can be useful. For channel audits, YouTube Analytics, Social Blade, quintly, TubeBuddy, and vidIQ can be used.
Finally, for competition research, Rival IQ, NoxInfluencer, Socialinsider, and Vaizle offer valuable insights. YouTube provides an incredible opportunity for user engagement and potential viewership, and these tools can help businesses take advantage of it.
15 Tools to Boost Your YouTube Marketing
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