Five Tips for Making Company-Culture Videos That Captivate Your Customers' Hearts (Article 2 of 3)

Empathy towards customers is essential for building trustful and lasting relationships, especially in a B2B environment. Company-culture videos are an effective way to foster that empathy, but need to hit five key milestones in order to be successful. These include defining your company's identity, using the power of storytelling, interviewing workers, getting creative, and promoting your finished product.

When creating a company-culture video, it is important to represent your brand's unique personality and values. Storytelling is essential to communicate those values and create an emotional connection with the audience. Interviewing workers and featuring real people, not actors, will help prevent customers from thinking of your brand as a faceless corporation.

Including fun and entertaining elements in the video will help it stick in the audience's mind. Finally, be sure to promote your finished video on social media and other business-oriented platforms, as well as include it in your email marketing strategy.