The Content Crisis: How to Make Digital Your Difference

In today's omnichannel environment, customers expect personalized content that meets their experiential needs, and brands are striving to meet this expectation. CEOs have identified customer experience (CX) as the No. 1 source of competitive advantage, and 66% of consumers prioritize experience over price. However, marketers and consumers don't agree on the success of current efforts.

A content crisis has emerged due to the volume of content needed to fuel personalized experiences, and the lack of connected tools to support content planning, creation, collaboration, and management. Brands have differentiated themselves by optimizing the content lifecycle, connecting every aspect of the customer journey. To overcome the content crisis, a content supply chain must be created and connected to systems for customer intelligence and experience delivery.

Finally, marketers need a full content lifecycle solution, such as Sitecore, to manage the complete content lifecycle and truly connect with customers. This will enable them to deliver personalized, contextualized content at scale and stand out from the competition. Find out how to get started with Sitecore content lifecycle resources.