As B2B marketing and sales teams have evolved, so has the need to strategically align them. Quality content designed to educate and engage prospects is essential to this alignment. However, 65% of sales reps report difficulty in finding content to send to prospects. Marketers can bridge this gap by creating content that empowers sales representatives and accelerates the sales process.
Six content assets can help sales teams close deals more efficiently. Buyer Persona Documents provide detailed information about key customer groups and can be presented visually using infographics. Case studies demonstrate the value of the company and act as social proof to nurture and convert leads. Sales presentations and product overviews help sales representatives get up to speed and establish trust. Sales scripts and email templates save time, ensure consistency, and help track performance.
As a B2B marketer, it's important to provide sales teams with targeted content assets to deliver a personalized and engaging experience to prospects and buyers. This will enable them to close deals more efficiently.
Six Content Assets to Help Your Sales Team Close More Deals
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