Interactive marketing involves reacting to a customer’s behaviors or actions, and then working to meet their expectations. It allows customers to connect with companies directly and should involve all departments in the strategy. IT expertise is not enough for interactive marketing, and goal-setting and measuring are crucial for success.
For example, a software-as-a-service company could use interactive marketing initiatives to attract customers and guide them toward the next step of their engagement. Behind that journey is a web of interactive marketing content, emails, and platforms. By adding customer touchpoints to the site, the customer can select their own level of engagement and earn valuable insights.
Interactive marketing requires passion for goal-setting and measuring. Goals should be set with the customer experience in mind, and metrics should be chosen based on the plan. Tracking progress will help improve and grow the company, and consistent measuring allows for quick course-correcting.
What Is Interactive Marketing, and How Does It Help Your Bottom Line?
Don't worry ... it's FREE!
Most Americans say they do not think the government should punish companies for political stances, and they also say tech companies should be responsible for removing misleading content, according to recent research.
Discover the top B2B digital advertising trends for 2025, from privacy-first ads to AI's role to adtech. Read more.
See how AI amplifies B2B marketing's four pillars—content, influencer marketing, SEO, and social media—boosting efficiency and impact. Read more.
What do marketing professionals at digital agencies think of the current landscape? How do they feel about the future? Do they expect their firms to add more headcount? What impact do they expect AI to have on the industry?
What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year.
Senior marketers in the United States expect their marketing budgets to bump up moderately over the next 12 months, according to recent research.