The current global climate has changed the way businesses communicate with their customers. Companies are now focused on serving customers, rather than selling to them, and creating content that is authentic, relevant and helpful. There are three types of content that businesses can use to reach their goals: blog posts, contributed articles, and whitepapers/POVs.
Blog posts are a great way to keep websites fresh, with 500-1000 words providing customers with useful tips and advice. Contributed articles offer a unique perspective, and are published in a media outlet with a length of 800-1500 words. Lastly, whitepapers and POVs are longer-format pieces that provide deeper research and insights. These are great for both early and late stages of the sales cycle.
In the end, businesses must focus on creating content that their customers need. It should be authentic, consistent with the brand, and speak to customers' current and future needs. Content is key to developing strong relationships and meeting business goals.
It's the Right Time: Three Types of Content to Develop Now
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