Executives often feel disconnected from content marketing, yet they can contribute to its success. Content marketing provides high ROI, however, it requires significant time investment. Leadership participation and input is key to amplify marketing team efforts. Webinars, informational interviews and videos are three key initiatives that benefit from executive involvement.
Webinars are popular among B2B companies, and showcasing an executive presenter can boost their efforts. Executives should devote only a small portion of their time to generate a larger pool of high-quality leads. Informational interviews with executives can provide content for blog posts, webinars, whitepapers, and more. Videos can also be used to communicate information quickly, increase time spent on-page, and expose visitors to more content.
Executive buy-in and participation can elevate the marketing team's efforts and open more opportunities to attract qualified leads. Putting faces and names to the company's leadership team can make the business feel more relatable, reliable and reachable.
... continue reading below
Strategies for B2B Executives: How to Boost Content Marketing ROI and Impact
Don't worry ... it's FREE!
For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. Consider a mix of content from these nine topic areas. Read more.
Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.
Creative professionals say the biggest challenge they face with repurposing content is trying to adapt pieces properly for various platforms, according to recent research.
Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success. Read more.
Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt. Read more.
B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.