Strategies for B2B Executives: How to Boost Content Marketing ROI and Impact

Marketing Content — Wed., Aug. 5, 2020

Executives often feel disconnected from content marketing, yet they can contribute to its success. Content marketing provides high ROI, however, it requires significant time investment. Leadership participation and input is key to amplify marketing team efforts. Webinars, informational interviews and videos are three key initiatives that benefit from executive involvement.

Webinars are popular among B2B companies, and showcasing an executive presenter can boost their efforts. Executives should devote only a small portion of their time to generate a larger pool of high-quality leads. Informational interviews with executives can provide content for blog posts, webinars, whitepapers, and more. Videos can also be used to communicate information quickly, increase time spent on-page, and expose visitors to more content.

Executive buy-in and participation can elevate the marketing team's efforts and open more opportunities to attract qualified leads. Putting faces and names to the company's leadership team can make the business feel more relatable, reliable and reachable.

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