Three Tips to Automate Your Content and Campaigns but Not Alienate Customers and Brand Fans

Marketing Content — Wed., Jul. 22, 2020 Content marketing requires balancing the needs of new customers while maintaining brand loyalty. Automating campaigns can streamline workloads, but must be managed carefully to avoid turning people off. To do this, treat your campaigns like a baby - monitor their performance, reassess at intervals, and make frequent changes. Additionally, customize campaigns for customers, and measure what matters to strengthen key supports. Automated campaigns need regular attention to ensure customers remain loyal. ... continue reading below