![Five Steps for Leading Email Marketing Through Change and Crisis](https://i.b2bprofs.com/assets/images/articles/lg/200715-finding-way-lg.jpg)
Is Cold Email Dead?
Explore whether cold email is becoming illegal and if it's losing effectiveness. Stay informed on critical cold email issues. Read more.
Getting email marketing right can be a challenge, and in times of global crisis, it is important to be authentic and helpful to customers. Don't drastically cut your marketing budget, but be aware of changes in the economy. To ensure success, follow five practical steps: adapt to change, embrace authenticity, make every email perfect, don't skip steps, and create relevant and personalized experiences.
The most important thing is to maintain a high-quality and personalized experience. Analyze data to get closer to customers and increase engagement, and collaborate with remote teams. Ensure your emails carry the right tone and content and make sure all necessary people review and approve emails before sending. Don't forget to provide educational content and resources.
Email is still the most trusted and reliable marketing channel, and by following these steps, your brand will be able to build lasting relationships with customers. Show them you care and assure them you will be there for them now and when the economy gets back on its feet.
Five Steps for Leading Email Marketing Through Change and Crisis
Don't worry ... it's FREE!
Explore whether cold email is becoming illegal and if it's losing effectiveness. Stay informed on critical cold email issues. Read more.
Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research.
Learn how to boost your email deliverability and engagement. Discover effective tips for testing to ensure your emails are seen and acted on.
Learn 12 powerful email segmentation methods to tailor your campaigns and maximize engagement and conversions. Read more.
Email continues to do so much of the heavy lifting for marketers, creating and maintaining long-lasting customer relationships. And, without exception, every successful email program is built on a foundation of a solid email list.
A multilingual email marketing strategy doesn't stop at the translation of text. Localization is also essential. This article breaks down what you need to consider.