How to Use Empathy in Your B2B Brand Storytelling

Weaving brand storytelling into your marketing is an effective way to build a connection with your target market. Nearly 80% of people want to hear brand stories, and as many as 55% would consider buying from a business in the future. To make your narrative stick, put empathy at the heart of your brand storytelling.

Brand storytelling involves characters, setting, conflict, climax and conclusion. Using empathy when conveying these elements lets you connect on a deeply human level with prospects and customers. Benefits include expressing your brand's personality, making your brand memorable, and hooking your audience.

Find out more about using empathy to take your brand storytelling to the next level. Join an on-demand MarketingProfs event to learn the ROI of empathy, how marketers use it as a business differentiator, and B2B success stories.