The headline of a marketing campaign has the power to make or break it. An analysis of 100 million headlines by BuzzSumo found that the most popular ones start with numbers, such as "X Reasons Why..." and "X Things You...". For the B2B crowd on LinkedIn, two of the top three most shared posts start with numbers. The top numbers are 10, 5, 15, and 7.
To create effective headlines that appeal to prospective customers, one can use the "Amazing E-T-C Headline Formula". It consists of the end result that customers want, the time they can get it in, and any objections they may have. An alternative is the "E-T-A Method", which takes the end result, the time frame, and an action they need to take to get it.
In addition to these formulas, headlines should be concise and comprehensive, use the customer's lingo, hit on their biggest pain points/desires, be written to one person, and focus on the customer rather than the product. Writers should also include a call to action and be willing to get help if needed.
An Easy Three-Step Headline Formula That Grabs Customer Attention in Just Five Minutes (With Examples)
Don't worry ... it's FREE!
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