The Role of Customer Empathy in the Future of Marketing

The Role of Customer Empathy in the Future of Marketing

Customer Experience — Tue., Jun. 30, 2020

We all know that effective marketing puts the customer first. To really know what matters to the target market and create amazing customer experiences, marketers have to harness empathy. Empathy helps you connect on a deeply human level with prospects and customers alike. It is the process of getting to know your customers and building an ongoing relationship.

The problem with marketing today is that too many marketers focus on what marketing no longer is. You can engage in dozens of marketing activities and never resonate with your target market. To build relationships with customers, marketers must put themselves in their shoes, be authentic, provide helpful content, and stay connected.

Empathetic marketing is about helping, not selling. It's about understanding and solving problems to make their lives better. When marketers take this approach, their messaging becomes more impactful, employees become brand advocates, and customers become more excited and engaged. Empathy is the key to the future of marketing.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

The Role of Customer Empathy in the Future of Marketing

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready

2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready

AI, video, and data can deliver the promise of B2B marketing personalization in 2025. Meet buyer expectations and drive marketing success. Read more.

How Baby Boomers' Digital Media Habits Are Changing

How Baby Boomers' Digital Media Habits Are Changing

The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past decade, according to recent research.

What Drives B2B Purchase Decisions: Personal vs. Professional Considerations

What Drives B2B Purchase Decisions: Personal vs. Professional Considerations

B2B buyers are increasingly being influenced by personal decision drivers, such as how comfortable they feel with a vendor, vs. professional drivers, such as pricing, according to recent research.

Choose the 'Bright Web': The Why and How of Building Thriving Communities

Choose the 'Bright Web': The Why and How of Building Thriving Communities

Learn how fostering online communities an increase customer loyalty, brand awareness, and business success. Start building success. Read more.

Post-Purchase Engagement: Three Ways to Minimize Churn and Maximize Customer Lifetime Value

Post-Purchase Engagement: Three Ways to Minimize Churn and Maximize Customer Lifetime Value

Discover three practical ways to build stronger post-purchase relationships with clients, leading to higher retention and customer lifetime value. Learn more.

The Future of B2B Customer Experience: Human vs. Machine

The Future of B2B Customer Experience: Human vs. Machine

Explore how AI & technology and the human touch will together transform B2B customer experience, creating personalized interactions. Learn more.

Subscribe to the MarketingProfs Today newsletter