The pandemic has caused significant changes within the corporate world, and marketers are trying to find their way in this new environment. Business leaders will recognize the value of a solid digital strategy, plans will come together faster, more people will work from home, innovative virtual events will be created, and marketers will feel emboldened with a new nimbleness.
In the past, digital transformation was often an uphill battle, but now digital is providing a lifeline. Companies are rapidly re-evaluating their approaches, creating and implementing a new strategy in weeks instead of months. AI is being harnessed to improve efficiencies and enhance personalization. Video conferencing has become invaluable to keep teams on task, and conversations about redefining “employment” have begun.
Most in-person events have been canceled and are being transformed into virtual experiences. Marketers will need to get creative so their companies can stand out. Focusing on lessons learned and new strategies that can be implemented now is critical to ready the team for the future.
The Future of Marketing Organizations Post-Pandemic: Top 5 Predictions
Don't worry ... it's FREE!
Most Americans say they do not think the government should punish companies for political stances, and they also say tech companies should be responsible for removing misleading content, according to recent research.
Discover the top B2B digital advertising trends for 2025, from privacy-first ads to AI's role to adtech. Read more.
See how AI amplifies B2B marketing's four pillars—content, influencer marketing, SEO, and social media—boosting efficiency and impact. Read more.
What do marketing professionals at digital agencies think of the current landscape? How do they feel about the future? Do they expect their firms to add more headcount? What impact do they expect AI to have on the industry?
What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year.
Senior marketers in the United States expect their marketing budgets to bump up moderately over the next 12 months, according to recent research.