Passive-Aggressive Popups and Other Acts of Marketing Self-Sabotage

Marketers often think their online writing is inviting, but readers can feel like they are falling into a hidden temple with poison darts and a bone-crushing boulder. Many reasons contribute to this, including marketers being too distant from their audiences and forgetting readers are people. Excessive monetization and off-topic intros, hyperbolic language, and passive-aggressive popups all make readers feel unwelcome.

When writing, marketers should simplify their sentences and omit needless words. Introductions should relate to the title and be edited thoroughly. Hyperbole should be avoided to avoid telegraphing deceit. Popups should not insult visitors, as this creates mistrust.

By avoiding these mistakes, marketers can create content that makes readers feel welcome and encourages them to stay. Writing well ensures that readers will trust and remember the domain and come back for more.