How to Use Search Trends for Alternative-Content Ideation in the Age of COVID-19

Creating B2B marketing content during a crisis is a challenge, but some marketers have taken it as an opportunity to spread brand awareness. To do so, they have to analyze critical search data trends to generate content that will improve traffic and boost sales.

By understanding the change in behavior from in-person events to online ones, businesses can use alternate search terms to brainstorm content ideas. For example, to reach customers who are looking for virtual events, a tradeshow's marketers might create blog posts and presentation templates with tips on producing them.

Data and content creation go hand-in-hand. By using readily available data and analyzing it thoroughly, businesses can create content that will reach their audience and help them maintain their sources of revenue. The goal is to use content to solve a problem being faced by their client base.