Benjamin Franklin was an early example of content marketing with the publication of Poor Richard’s Almanack in 1732. Today, content marketing has become a legitimate strategy to generate leads. With the rise of AI, the level of personalization has become scalable and the amount of content has increased. This noise has made it difficult for sales and marketing teams to get their message across.
People now purchase as a subscription and trust reviews from peers rather than what a brand says about itself. To build relationships, companies must enable sales to gain trust through social selling, sharing personal and valuable content. AI can help analyze and prioritize conversations, curate and personalize content, and ensure messaging is consistent across channels.
AI-fueled marketing content can help build trust and thought leadership. Companies like SAP and Guardian Life have been using AI-powered content marketing strategies to nurture relationships and drive revenue. AI is becoming a factor in enhancing human relationships and helping marketers and salespeople perform at their peak.
How to Unlock Content Marketing's Value and Drive Sales: AI Can Help
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