Five Web Analytics Tools to Help You Optimize and Measure Marketing ROI

To accurately measure the ROI of your marketing campaigns you need the right tools. This article highlights five tools to provide insights into your marketing results and how they tie to revenue. To calculate ROI, first you need to set marketing objectives and identify and name the KPIs to monitor success, then assign values to track results.

1. Google Analytics allows you to track the results of marketing campaigns on your website and capture details that prove the results. It lets you track traffic sources and visitors’ navigation, and also track leads and purchases through goal tracking.

2. CANDDi provides details about visitors to your website and the actions they take while browsing, including groups from the same company, pages visited and referral pages. With the Capture forms you can track leads and calculate ROI. 3. Mixpanel helps to track events on your website, see user profiles, analyze conversion rates, referrers and paths to conversions. It allows you to set up KPIs, provide reports, and show campaigns responsible for conversions. 4. Cyfe is an all-in-one analytics tool to track marketing campaigns across channels, create your ROI dashboard, send reports, and measure ROI. 5. Finteza provides details about traffic on your website, track traffic quality, sources, conversions and funnels. These tools offer solutions to accurately measure marketing ROI and optimize performance in future campaigns.