Martech Replacement Trends in 2024
Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.
In the current digital age, organizations need to hasten their digital transformation in order to meet the needs of remote workers and customers. Delaying this transformation is no longer a viable option for companies that wish to stay relevant. Brands must go digital or go unnoticed.
Organizations should look to successful digital transformation examples, such as Dignity Health and Foodstuffs North Island. Dignity Health used Sitecore Experience Manager to create an online self-service experience, while Foodstuffs North Island used Sitecore technologies to offer connected omnichannel experiences. These companies were able to meet the needs of their customers on the digital platforms they prefer.
To learn more about digital transformation and how it can help your organization, visit Sitecore’s digital transformation hub. There you can find resources to help accelerate your digital transformation journey.
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Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.
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