
B2B Marketing Automation in 2025: Budget, Goal, and Focus Area Trends
Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.
In the current digital age, organizations need to hasten their digital transformation in order to meet the needs of remote workers and customers. Delaying this transformation is no longer a viable option for companies that wish to stay relevant. Brands must go digital or go unnoticed.
Organizations should look to successful digital transformation examples, such as Dignity Health and Foodstuffs North Island. Dignity Health used Sitecore Experience Manager to create an online self-service experience, while Foodstuffs North Island used Sitecore technologies to offer connected omnichannel experiences. These companies were able to meet the needs of their customers on the digital platforms they prefer.
To learn more about digital transformation and how it can help your organization, visit Sitecore’s digital transformation hub. There you can find resources to help accelerate your digital transformation journey.
Digital Transformation: How to Keep Your Progress on Track
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Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.
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