How to Create a Content Strategy for COVID-19 (or Other Crises) in Five Steps

COVID-19 has caused a great deal of uncertainty and unpredictability, and it's important for businesses to create or revise their content strategy to remain successful in this unprecedented environment. The steps for creating a successful content strategy include gathering data on changing business objectives, understanding customer needs, examining industry and data trends, creating a strategy statement and brainstorming content ideas.

When assembling a content strategy, it's important to speak with customers and customer service teams to get an understanding of their challenges and priorities. Social listening and keyword research can also be used to uncover customer sentiment and behaviour. Additionally, businesses should use data and industry trends to help inform their strategy and content creation.

Once all of these steps are completed, businesses should have a clear understanding of the content they should produce, procure, curate and share, and how it will help them achieve their goals. Taking the time to create a content strategy in this crisis will help businesses remain successful and focus on the right activities.