Marketers Need AI, and AI Needs Marketers

For marketers, AI is a daunting concept - but it doesn't have to be. With AI-powered automation, marketers can offload time-consuming and costly tasks like personalization and segmentation, while continuing to show empathy to customers. Research indicates nearly three-quarters of consumers think brands struggle to create personalized and individual experiences due to rising expectations.

A DXP- and CX-friendly AI solution can help marketers automatically identify visitor trends, create customer segments, and modify page elements to deliver personalized experiences. Mid-market and enterprise brands can increase ROI from content investments, increase productivity, gain insights into customer behavior, and deliver real-time personalization at scale. However, AI alone won't be enough to turn any ailing marketing strategy around.

AI and marketers need each other - AI brings the power of automation, while marketers add the human element to digital marketing. CMOs and other executives should look forward to an AI-enabled personalization strategy, but also be mindful of an AI-centric one. To learn more, download Sitecore’s practical guide, which will help you to fundamentals in place to augment and empower human intelligence, leverage AI to drive customer experiences, and get buy-in from the C-suite.