Content marketing and SEO go hand in hand- successful content marketing requires SEO, and SEO can be positively or negatively impacted by content marketing. There are 8 mistakes to avoid when creating content- focusing only on external content, keyword-stuffing and publishing short posts, ignoring subheadings, not using optimized title tags, not creating image alt text, not linking to other pages, focusing on short-tail keywords, and writing content before performing a technical website audit.
A successful content marketing strategy consists of both earned and owned content, with long-form articles providing a lot of educational content that can be linked to from other pieces. Subheadings and title tags should include relevant keywords, and images should have alt text. Internal linking is important for SEO, as is understanding semantic search and the searcher’s intent.
A technical website audit should be done before content is created to make sure the site is optimized for content. With this knowledge you can be confident that your content marketing efforts will bolster your SEO results.
Eight Ways Your Content Marketing Might Be Sabotaging Your SEO
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