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Why You Need to Create Accessible Videos
Marketing Content — Wed., Apr. 22, 2020Video content is favored by users and search engines alike due to its ability to make complex topics digestible in a short amount of time. Additionally, videos are more likely to be shared, making them an excellent marketing tool. Accessible videos, in particular, are those that are produced and provided in a way that makes it easy for anyone to access the content and are 508-compliant for federal government agencies.
Creating accessible videos is important as it ensures no single market is excluded, reaches an audience in the way they want to be reached, and abides by the law and best-practices. Features of accessible videos include captions, a transcript, and an audio description, and should be published on media players that are keyboard accessible and don't enable autoplay. Testing the video's functionality on multiple platforms is recommended.
Video production companies can help create high-quality and accessible videos. Ultimately, creating accessible videos ensures no one misses out on the amazing content produced and allows for maximum reach to all audiences.
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Why You Need to Create Accessible Videos
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