Resources for Marketing Professionals: Page 26

Career Development

The Responsibilities and Backgrounds of Copywriters

What do copywriters do? What are their educational backgrounds? Which skills do employers expect them to have? To find out, Semrush analyzed 400 copywriter job postings on Indeed.com.

Marketing Strategy

The Biggest Challenges Salespeople Are Facing

Salespeople say the biggest challenges they are facing in the sales process are budget constraints, economic factors, and connecting with potential customers, according to recent research from Vidyard.

Marketing Management

What We've Got Here, Marketers, Is a Failure to Communicate (Marketing's Value)

Forget bragging about Marketing-qualified leads or social media likes. To keep our jobs, marketers have to learn to communicate Marketing's value in terms that matter to senior management.

Marketing Management

Data Privacy Dates to Watch for in 2023—And How to Prepare

Data privacy changes don't stop at the use (or nonuse) of third-party cookies. For a list of upcoming state requirements and tips on how to handle your company's privacy policy, check out this article.

Marketing Management

Bad Data Is Ruining Your Ad Campaigns—Here's How to Fix It

Data-driven marketing works if your data is high-quality. But what if it isn't? A data audit can save your campaigns.

Customer Experience

The Case for Boosting B2B Customer Experience With Multilingual Support

When you think of how to improve your customers' experience, you likely consider website UX, speed of response, and smooth transitions, among other things. When serving international customers, speaking their language can influence all of that.

Communications

What Annoys People Most About SMS Marketing

People say they become most annoyed with SMS messages when messages come too often, when they come from brands they don't know, and when they aren't relevant, according to recent research from Validity.

Artificial Intelligence

CMO Survey: How ChatGPT Could Help Senior Marketers

Chief marketing officers say artificial intelligence technologies like ChatGPT could be most helpful in areas such as content creation and content management, according to recent research from Chief Outsiders.

Career Development

Want to Beat the Average CMO Tenure? Remake Your Role.

The secret to performing successfully as a CMO—and extending your tenure—is being adaptable to the company's needs. This article provides some suggestions for getting there.

Marketing Strategy

SPICED: A Uniform Framework Across the Entire Customer Journey (Article 3 of 3)

This third and final article on recurring revenue growth introduces a valuable framework for SaaS companies. Find out how it makes every department's job easier.

Marketing Management

CEOs' Must-Haves for Their Marketing Teams

Instead of looking at the marketing department as a standalone function, CEOs need to construct a marketing team that benefits all areas of the organization. Here's how.

Marketing Strategy

Four Ways to Go From Hypergrowth to Hyper-Efficient Growth

The best way a company can weather an economic downturn is to focus on profitability instead of growth at all costs. To do that, you may have to narrow your focus and rethink your target audience.

Advertising & Promotions

Defying the Slowdown: The Rapid Rise of Ad Spend on TikTok

Global ad revenue for TikTok is forecast to jump by 51.7% year-over-year in 2023 despite the wider ad market slowing, according to recent research from WARC.

Marketing Strategy

What B2B Marketing Teams That Outperform the Competition Do Differently

B2B marketing teams that outperform their competitors are more likely to have a common plan with Sales, have creative brand activations, and boost budgets in the face of economic pressures, according to recent research.

Artificial Intelligence

Six Ways B2B Marketers Can Use ChatGPT to Save Time and Improve Their Workflow

There's no point in burying your head in the sand: Generative AI is here to stay, and it's only going to become more popular. The good news is tech marketers can use AI platforms like ChatGPT to make their lives a lot easier.

Marketing Strategy

Strategic Advantage Through Competitive Intelligence and Analysis

The mere effort of doing dynamic competitive analysis will reveal a host of insights you can use thereafter in your marketing.

Marketing Strategy

The Bow-Tie Model: Purpose-Built for SaaS Companies (Article 2 of 3)

The classic marketing funnel isn't designed to include the vital steps that come after initial purchase in recurring revenue companies such as SaaS. The Bow Tie model can help.

Artificial Intelligence

Three Ways Generative AI Will Change B2B Marketing

Generative AI tools have captivated the imagination of millions, but what do they have to offer B2B marketers? How will we be applying them in our work? Here are three ideas.

Marketing Strategy

You're So Vain: The 'Me, Me, Me' POV—How to Avoid the Most Common Sin in Marketing

Determined to wax ecstatic on your company's shiny new offering—at the cost of customer voices? You might be suffering from marketing myopia.

Marketing Content

The Podcast Audience: Demographic Trends for 2023

The podcast audience in the United States has more than tripled in size over the past decade, according to recent research from Edison Research.

B2B Marketing Resources

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