Resources for Marketing Professionals: Page 22

Marketing Strategy

The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023

In today's fast-paced digital world, keeping up with media trends is essential for businesses to stay relevant and competitive. This article covers seven trends that are particularly relevant for CMOs.

Demand Generation

How to Build a B2B Lead Gen Webinar

Generating leads for Sales to qualify, follow up with, and eventually sell to is what drives the revenue—and success—of a business. This article covers how webinars and webinar marketing can lead to increased B2B lead generation.

Martech

Standards Will Solve Data Clean Room Issues—Here's How

Your data-driven marketing is only as good as your data. Clean rooms can be a useful resource, but only if the data shared in them follows certain standards.

Email Marketing

The Biggest Blocks During the Email Production Process

Many email marketers say their campaign production is significantly slowed down by having to continually collect feedback from stakeholders and get buy-in, according to recent research from Litmus.

Marketing Management

Three Keys to Successful Marketing Process Automation Implementation

Digital transformation can't be done all at once or off the cuff. Adopting automation and new martech must be a deliberate process that ensures business success while prioritizing the right tech.

Social Media Marketing

How to Manage Online Comments—And Why You Need a Comment Strategy

Unlike other social content, comments can't be planned and scheduled for the balance of the year or quarter. Comments require ongoing communication, and that makes them powerful marketing tools.

Artificial Intelligence

How AI Rewrote the Slogans of 50 Well-Known Brands

Can AI do a decent job of rewriting the taglines of popular brands? To find out, Quality Logo Products had an artificial intelligence program rewrite 50 slogans and then surveyed 1,007 Americans to see if they liked the original or AI-generated one better.

Measurement & Analytics

Third-Party Cookie and Data Deprecation: What's a Marketer to Do?

Losing third-party data as a source of customer information will be a challenge. But it could be an excellent opportunity to recharge your customer relationships.

Demand Generation

How to Save a Leaking Lead Generation Pool

Fixing leaks in your lead generation pool requires examining your entire process to identify the problem. Is it department alignment? Automation? Inbound marketing? This article takes you through the possibilities.

Marketing Strategy

Is Your Marketing Mix Model Coming Up Short? Here's What's Really Up

Data analytics love for their data points to be fixed and objective, but in the modern marketing world, that's not always the case. It's vital that your marketing mix model also incorporate what this article refers to as "squishy" data.

Marketing Strategy

The State of SMS Marketing in 2023

Why are businesses using text and mobile messaging marketing in 2023? How do people feel about SMS marketing? To find out, SimpleTexting surveyed 1,400 consumers, business owners, and digital marketers.

Customer Experience

How to Be More Customer-Focused

In theory, it's easy to be customer-focused: gather and process customer information, segment, focus on target segments, understand customer perceptions, act on customer information, and know when and how to build customer relationships. So, why is being customer-focused so hard?