Artificial Intelligence Resources

Six Ways B2B Marketers Can Use ChatGPT to Save Time and Improve Their Workflow
Artificial Intelligence

Six Ways B2B Marketers Can Use ChatGPT to Save Time and Improve Their Workflow

There's no point in burying your head in the sand: Generative AI is here to stay, and it's only going to become more popular. The good news is tech marketers can use AI platforms like ChatGPT to make their lives a lot easier.

Three Ways Generative AI Will Change B2B Marketing
Artificial Intelligence

Three Ways Generative AI Will Change B2B Marketing

Generative AI tools have captivated the imagination of millions, but what do they have to offer B2B marketers? How will we be applying them in our work? Here are three ideas.

ChatGPT Is Everywhere. Here's How to Keep Your PR Job.
Artificial Intelligence

ChatGPT Is Everywhere. Here's How to Keep Your PR Job.

AI will only replace you if your pitches and marketing copy are as wooden as those crafted by... well, a robot. It's time to embrace your humanity.

Tech, AI, and Marketing: The Evolution of SEO Strategy
SEO

Tech, AI, and Marketing: The Evolution of SEO Strategy

Even among the proliferation of AI and tech tools, focusing on business goals and the marketing side of SEO strategy is the way to win. Here's why that's the case.

Are You There, ChatGPT? It's Me, Marketing.
Artificial Intelligence

Are You There, ChatGPT? It's Me, Marketing.

Everyone has questions about whether, when, and how to use ChatGPT for marketing. Aside from the sense of wonder that tech is crafting sentences, what does it really bring to the table? One marketing department did some experimenting to find out.

AI for Customer Support: More Meaningful Interactions, Less Costly Resolutions
Artificial Intelligence

AI for Customer Support: More Meaningful Interactions, Less Costly Resolutions

Artificial intelligence has been improving workflows in back-office systems for years. But the advent of generative AI, which interprets human language and mimics human speech, writing, and art, can revolutionize customer service in particular. Here's how.

Marketing at the Speed of Thought: AI Use Cases for Four Content Types
Artificial Intelligence

Marketing at the Speed of Thought: AI Use Cases for Four Content Types

We've all heard it: AI is here, you need to use AI, incorporate AI into your business. But in the case of marketing, what exactly do you use it for? Here are practical applications for AI across four content types.

AI for Business and Marketing: What's Possible (And What's Not)
Artificial Intelligence

AI for Business and Marketing: What's Possible (And What's Not)

If you're intrigued by AI but also confused, start learning here! This article, the first in a planned series on AI, covers basic terminology and possible ways to prioritize your investment. Let's learn!

Why PR (And Marketing) Pros Need to Embrace Imperfect AI Writing Technology Now
Artificial Intelligence

Why PR (And Marketing) Pros Need to Embrace Imperfect AI Writing Technology Now

Once the novelty of AI-generated content has worn off, is it really useful to your company? This article argues that it absolutely is, and you should adopt it sooner rather than later.

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