Explore how AI & technology and the human touch will together transform B2B customer experience, creating personalized interactions. Learn more.
Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2.
What major benefits are marketers reporting from the use of generative AI in their social media strategies? What are the top challenges they're facing?
These five actionable tips can help business leaders cultivate a people-centric company culture in the AI era. Read more.
Learn how AI is transforming sales enablement with these five practical tips. Improve your team's efficiency and effectiveness. Read more.
The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.
Most B2B marketing leaders say their teams have a moderate level of competency in using artificial intelligence applications, according to recent research from Demand Spring.
Discover key legal and ethical considerations for using AI in marketing from expert Ruth Carter. Follow these guidelines for compliance. Read more.
Learn about the risks of AI-washing and how deceptive AI claims can mislead customers and erode market trust. Read more.
Business leaders increasingly have concerns about generative AI across a range of areas, including data security, cost, accuracy, and transparency, according to recent research.
Learn how to integrate AI into your demand generation process with these seven practical steps that ensure scalable and repeatable results. Read more.
Most market research professionals are not yet using artificial intelligence as part of their jobs but expect AI skills to be very important in the future, according to recent research.
In our enthusiasm to embrace generative AI for content creation, we often overlook all the other ways we can apply it. Case in point: predictive analytics and forecasting.
Older Americans are much more skeptical than younger Americans that people will embrace AI-powered customer experience bots, according to recent research from Genesys.
Explore how AI-generated video tools like Sora are revolutionizing B2B marketing with personalized and efficient content. Learn more.
Explore how AI is transforming marketing and communication strategies, offering both opportunities and risks. Read more.
Explore the impact of Google's AI Overview on SEO and more broadly on marketing and advertising. Learn more.
Learn why blending AI's speed with human creativity in copywriting results in compelling content and better engagement. Enhance your marketing.
Discover how AI is changing sales enablement and RevOps, boosting productivity and revenue in a volatile economy. Learn more.
Hot take: All that content you’ve been creating? It’s not thought leadership. Or at least most of it isn’t, especially if you leave the writing to AI.