Branding Resources for Brand Building

SEO

SEO, Backlinks, and BEO: Three Pillars for Stronger PR and Brand Awareness

Now that media outlets have fully transitioned to online spaces, PR and SEO have become intrinsically linked. Journalists do searches, too, and the higher a press release ranks in search results, the more likely it will be covered.

Marketing Strategy

You're So Vain: The 'Me, Me, Me' POV—How to Avoid the Most Common Sin in Marketing

Determined to wax ecstatic on your company's shiny new offering—at the cost of customer voices? You might be suffering from marketing myopia.

Marketing Strategy

How Customer Journey-Mapping Guides Brand Growth

Journey-mapping not only helps build empathy with your audience but also optimizes the experience to increase the likelihood of getting them to convert, purchase, join, or engage with your brand. Here's how to get started.

Branding

Expectation Branding: The Value of Losing Quickly and Owning Your Flaws

If you want your customers to stay, buy more, and advocate for your company, then setting accurate expectations and consistently meeting them wins—even if parts of those expectations aren't great.

Social Media Marketing

Should Brands 'Break Up' With Twitter?

It's been a rocky few months for Twitter. But does the loss of advertising mean your own company should jump to a new platform? Not if you use your account primarily for customer service, says this article.

Branding

Less Humor, More Inspiration: The Messaging People Want From Brands

People increasingly want brand messaging to be motivational and reassuring, according to recent research from Attest.

Marketing Strategy

What Keeps Senior Marketers Up at Night?

Senior marketers say demands for ROI, work-from-home issues, and macroeconomic concerns are among the many work worries that keep them up at night, according to recent research.

Branding

Six Ways to Build Brand Influence Using Thought Leaders in Your Organization

Although their influence is broadly felt, thought leaders aren't magical beings. They're just people—like you. Here are six ways regular people can increase their company's influence with thought leadership.

Branding

The Nine Most Common Brand-Positioning Mistakes

Brand-positioning is an involved, complex process that, if done incorrectly, can lead to a "meh" result. That's the last thing your company wants. This article outlines nine common mistakes to avoid.

Marketing Strategy

Customer-Centric Companies Win in Recessions: How Customer Insight Cushions Downturns and Speeds Recovery

Although cutting back on marketing is a kneejerk reaction to a struggling economy, history teaches us that companies' keeping focused on customers is what keeps them afloat. Here are four major reasons for that.

Branding

How Long Will Your Rebrand Take? Six Factors to Consider When Developing Your Timeline

It's time for a rebrand! But wait, not so fast. You'll need a carefully crafted schedule to make sure everything goes smoothly. These are six things you'll need to consider.

Marketing Management

Four Pillars of Brand and Marketing Operations: Support Your Team Members Wherever They Are

It's natural for your brand and marketing operations to experience strain, but remote work can make smooth processes harder than ever. This article breaks down four areas you can focus on to address the problems.

Marketing Strategy

Digital Marketing Across Borders: How to Reach a Multilingual Audience

Becoming a multilingual company is much more complex than just putting all your copy through Google Translate. Explore tips on how to successfully expand into multinational markets.

Marketing Strategy

Perceptual Maps and Competition: How to Understand and Improve Your Position in the Market

Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, you're flying blind.

Branding

How to Effectively Build Your Brand Within Emerging Virtual Worlds

As the tide of technology moves closer to virtual reality, what can brands to do prepare? Advertising could look very different in a VR world. This article explores the possibilities.

Branding

Get Ready to Rebrand! Three Steps to Prepare Your Organization for Transformation

Is your organization ready for a rebrand? Don't jump the gun. Before you launch, take these three steps.

Branding

Brand Extensions: A Strategic Path to Growth

A brand known for a particular benefit enables growth opportunities beyond the product's original focus—via a brand extension. Using the brand on a new market offering that's in a different product category can provide sizable benefits, including new paths to growth. But you have to be careful.

Five B2B Brands That Prove Voice Search Is More Than Hype

SEO

SEO, Backlinks, and BEO: Three Pillars for Stronger PR and Brand Awareness

You're So Vain: The 'Me, Me, Me' POV—How to Avoid the Most Common Sin in Marketing

How Customer Journey-Mapping Guides Brand Growth

Expectation Branding: The Value of Losing Quickly and Owning Your Flaws

Should Brands 'Break Up' With Twitter?

Less Humor, More Inspiration: The Messaging People Want From Brands

What Keeps Senior Marketers Up at Night?

Six Ways to Build Brand Influence Using Thought Leaders in Your Organization

The Nine Most Common Brand-Positioning Mistakes

Customer-Centric Companies Win in Recessions: How Customer Insight Cushions Downturns and Speeds Recovery

How Long Will Your Rebrand Take? Six Factors to Consider When Developing Your Timeline

Four Pillars of Brand and Marketing Operations: Support Your Team Members Wherever They Are

Digital Marketing Across Borders: How to Reach a Multilingual Audience

Perceptual Maps and Competition: How to Understand and Improve Your Position in the Market

How to Effectively Build Your Brand Within Emerging Virtual Worlds

Get Ready to Rebrand! Three Steps to Prepare Your Organization for Transformation

Brand Extensions: A Strategic Path to Growth

Five B2B Brands That Prove Voice Search Is More Than Hype

The Most Valuable Global Brands

Five PR Strategies for Brand-Building Through the 2022 'SaaSacre'

Branding Resources

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